Monday 21 April 2008

Alex Ramsay silversmith success

The work of award-winning local silversmith Alex Ramsay – who has just moved from a remote workshop in Hackney Wick to the sparkling heart of the diamond and jewellery industry in Hatton Garden – has been selected to launch British Silver Week at Goldsmiths' Hall in June.

Clapton resident Alex took the decision to move her studio soon after winning the silver award in the Goldsmiths' Company Craftsmanship and Design Awards earlier this year.

Many of Hackney’s creative companies are being pushed out of the borough by rising rents and property development, but in this case the relocation of the business is a success story.

“The last few months have been very exciting for me,” says Alex. “I exhibited a new collection of work at the Goldsmiths' Fair and at Somerset House, and I sold out at both shows. I also make bespoke pieces of jewellery and silverware to commission and I’ve recently finished a number of interesting projects, including engagement and eternity rings, wedding presents, candle sticks and pepper pots. So I’ve booked myself into some of the top silver shows taking place this year, and I’ve made the decision to base myself in Hatton Garden, the centre of London’s jewellery market.”

The announcement that her work will feature in British Silver week, the trade’s most prestigious fair, was made last week. “I have to design a new one-off piece to exhibit,” she says. “I’m working on a glass and silver pepper pot which will be a special limited edition with an exclusive hallmark.”

Alex Ramsay specialises in contemporary tableware which combines silver with other materials, including glass and felt. Her latest collection is inspired by the dramatic landscape of the West Coast of Scotland, where she spent a year as a silversmith in residence from 2006-7. Her memories of slate grey rocks and thundery skies threaded with silver sunlight lay behind the design of her glass and silver bowls and dishes. An ethical designer, she only uses diamonds that are certified as coming from zones free of civil war and conflict for her rings and bracelets.

Her rising sales were boosted by a grant from the Hackney Enterprise Network. The money was spent on a new website which has won customers from across the United Kingdom.

There are more than sixty jewellery makers and designers like Alex in Hackney, according to recent research carried out by the Innovatory on Richmond Road. However only one third of these small businesses involve full time employment and a number are not profitable.

“The rise in gold and silver prices and the second thoughts people have about luxury purchases as consumer spending falls may hit the market, but jewellery is still, generally speaking, a booming area of sales,” says Hackney Enterprise Network business advisor Patrick Nicholson. “The strong wedding market, and new forms of body jewellery, are all driving sales. Affluent buyers are still willing to splash out for bespoke engagement and wedding rings and other high ticket jewellery items to mark special anniversaries. While Hackney is getting better at holding on to rising talent in the industry, it’s understandable that Alex wants to get closer to suppliers and buyers the top end of the London trade. In this case, Hackney hasn’t lost a business, it has gained a role model and a trailblazer. Her success lights the way for other creatives in the borough.”

People wanting something extra special for a loved one - or just for the dining table - will be able to view the work of Alex Ramsay during an open event at the Clerkenwell Studios from 15-18 May and at the OXO Tower during British Silver Week from 10-16 June.