Hackney is a pressure cooker for new fashion ideas, a place where designers from the very top end of the industry rub shoulders with aspiring newcomers to the trade. The results frequently catch the eyes – and attract the cheque books - of global celebrities like Kylie Minogue, Victoria Beckham and Madonna. So it’s not an industry the borough can afford to lose. Dalston Lane designer Christopher Kane – whose clients include Kylie Minogue, Victoria Beckham and Beth Ditto - has been grabbing fashion headlines worldwide for the last three years. One of the best known names on the British catwalk, Hackney is an important source for Kane’s work. The ideas behind some of his latest snakeskin shirts and dresses come from a camouflage T-shirt he bought in Dalston Lane as a teenager ten years ago. Kane's designs are now best sellers in the upmarket stores of Paris, Milan, Tokyo and London Angeles. This year he is launching a high street range of cashmere knitwear and jewellery for Swarovski.
Kane honed his design skills at St Martin’s School of Art, alongside Marios Schwab, another big name in the industry who is based just around the corner in Arcola Street. Schwab was recently named Best New Designer in the British Fashion Awards. This year he is using scientific body imaging – such as heat scans – to develop unusual colour schemes for his dresses. He has Kylie Minogue and Kate Moss among his regular customers.
Kylie Minogue recently commissioned Mare Street fashion designer Emma Roach to make a costume which the Australian superstar has been wearing as she promotes X, her latest album. Roach created a very striking and unique outfit which looks like body armour. “There has been strong interest from a number of other chart bands since that order,” she says. The Emma Roach studio has just been awarded a grant from the Hackney Enterprise Network to purchase more computing equipment to help the young design practice.
Superstars also queue up to buy underwear from Buttress and Snatch of Broadway Market, the hottest news in the fast growing luxury underwear trade. The company is benefiting from a backlash against cheap and disposable knickers by upmarket shoppers who are fuelling a "lingerie renaissance." Designer Rachel Kenyon uses vintage trims and hand-clipped lace from the last surviving real lace company in Nottingham, and all her garments are made in the UK from local materials. Her buyers include Christina Aguilera and Madonna. Buttress and Snatch sells well in Barneys department store in New York, which Rachel says is because "I don't scrimp on the frills and fanciness."
A large number of new designers are hoping to follow in the footsteps of Kane, Schwab, Roach and Kenyon. Of these Kelly Shaw and Goodone are strong contenders.
Retro-womanswear designer Kelly Shaw recently took second place and a cash prize of £2000 in the River Island awards for garments which evoke memories of the 1950s. Victoria Beckham is rumoured to have purchased three of her dresses.
Nin Castle and Phoebe Emerson of Goodone, an ethical fashion business based in Tudor Road, create their garments from hand selected recycled fabric. They call this "mass producing the one-off". Goodone supplies retail outlets in London, Manchester, Brighton and Glasgow along with customers in Europe and Japan The company recently won a Trevor Campbell award for enterprise. A recent grant of £16,000 from the London Development Agency means that Goodone has time to provide advice and guidance to students and other companies on how the fashion industry can become sustainable. "We enjoy instigating positive change in the industry," they say.
All these companies expect to benefit from the extension of the tube line to Dalston over the next two years. But many are also worried about rent rises for studios and the demolition of workshops to make way for new apartment blocks.
“We need to make sure that the affordable studio and workshop spaces which attracted these growing companies to Hackney when they first started out remain a feature of the business landscape,” says kevin Davey of the Hackney Enterprise Network. “Innovative designers create new markets for businesses of all kinds in the capital, and these trailblazing small companies are precious assets in Hackney’s economy.”
Hackney is a pressure cooker for new fashion ideas, a place where designers from the very top end of the industry rub shoulders with aspiring newcomers to the trade. The results frequently catch the eyes – and attract the cheque books - of global celebrities like Kylie Minogue, Victoria Beckham and Madonna. So it’s not an industry the borough can afford to lose.
